Jessica Pertuz is an Account Executive at WWLP-22 News & The CW Springfield, and former co-founder of a full-service multi-media production company. She discusses what businesses should consider when developing their 2018 marketing goals and budgets. Jessica and I also chat about connecting with customers through TV, digital, radio, print, and social media. If marketing has you confused, this conversation will help put things into perspective as you move into the New Year.
Janice Sorensen is an artist and designer who transforms homes or workspaces into spaces that are easy, bright, sensible, and artfully ordered with a focus on detail, feng shui, and functionality. She has curated interior space for non-profit organizations, for-profit companies, art centers, as well as many private homes. Janice discusses her business, HomeGirl reDesign, as well as the benefits of maximizing your space. As a treat, she brought along one of her clients to share their experiences with reclaiming their space.
Katie Devlin is the Innovation Manager at TechSpring, a community comprised of people working at the intersection of technology and healthcare. TechSpring accelerates innovation in healthcare and technology, resulting in impactful and positive change for healthcare systems, providers, and patients. Katie discusses how healthcare innovators and product developers — ready to pilot their ideas and products — have the potential to access ALL the assets of Baystate Health through TechSpring.
Mikki Lessard and Nancy Feth of Simply Grace, in partnership with the Springfield Business Improvement District is bringing Downtown Springfield Holiday Market back to Springfield for the theird year. The month long shopping event is filled with dozens of local retailers that sell a wide variety of gifts for everyone’s taste. Shoppers will not only find unique and unexpected gifts for everyone on their list, but will experience a joyful shopping experience unlike any other. There will also be TONS of events, including the first ever White Lion Wednesday Ugly Sweater Pub Crawl and a Winterfest Festival with a FREE concert. There will also be plenty of Santa visits, strolling carolers, ice sculptures, Elf on the Shelf and more.
Michael Eger is running for West Springfield city council, representing District One. He wants to make the city better by listening. He has a vision that includes infrastructure, safety, and enhancing municipal services. Michael joined Thom to discuss his additional focus on business and keeping West Springfield an affordable place to live. Get out the Vote on November 7th; to find your polling place, please visit- Where to Vote
Gene Allen Miller, Adjunct Professor for Brandeis International Business School joined me to discuss, her MBA leadership course. Gene was recently appointed by Governor Baker to the board of Commonwealth Corp, and she serves as a Director of the Planning Office of Urban Affairs. Her course teaches students to lead and serve through a one-year class curriculum that includes a non-voting one-year board fellow role in the community. Learn how this innovative class is bridging the gap between service and leadership.
Gina DiStefano Fernandez, owner of GDF Coaching, LLC and Crystal Childs Gryszkiewicz, owner of Splash Marketing and Creative joined me to discuss the EMBEE Marketing and Business Summit. The conference takes place October 17, 2017 at the MassMutual Center, and caters to local professionals looking to learn more about marketing and increasing business. It will feature learning tracks with experts leading discussions on a variety of topics impacting business growth. The keynote speaker for the inaugural summit will be 2017 Women’s Basketball Hall of Fame inductee, Kara Wolters. To learn more, listen to our interview and visit embeesummit.com to register.
Michael Chunyk joined me to discuss Post-Traumatic Stress
Bonnie Katusich, Director of Operations at Willie Ross School for the Deaf, joined me on to discuss the organization’s goal of providing intellectual, social, and emotional growth for those they serve. The Willie Ross School provides deaf and hard-of-hearing students access to comprehensive, evidence-based education and support services in the classroom and in the greater community. We discuss nonprofit infrastructure, outreach, and driving your Mission home! Of course, we chat up the great work going on over at Willie Ross as well.
You can tell when someone LOVES what they do, and it is evident Suzanne McElroy is passionate about her business. Suzanne opened the Springfield, MA branch of Home Instead Senior Care after spending several years caring for her grandmother and great-aunt, and realizing in-home senior care services was, indeed, a calling for her. Suzanne discusses how she came to the realization she wanted to build her own business, and why she chose the franchise model.