Chris Russell, Executive Director of The Springfield Business Improvement District (BID), chats about all the wonderful things happening Downtown Springfield. Whether it’s the Downtown Springfield Farmers’ Market, Cruise Night at Court Square, or White Lion Wednesday, Chris and his team are working hard to make the city a destination. We talk about the impact these events have on the community, and the downtown economy. To learn about upcoming events, please visit - https://springfielddowntown.com.
Tara Brewster, the Vice President of Business Development for Greenfield Savings Bank, recently joined me to discuss her work. We chat about some of the challenges facing businessowners in the current economic environment. We also discuss Greenfield Savings Bank’s commitment to the community and helping company’s grow.
Lisa Brecker, Director of Public Relations and Development at Gándara Center, shares how the non-profit supports people struggling with mental health and substance abuse, and their work on the forefront of the opioid crisis. Through over 40 locations throughout the Commonwealth, the Gándara Center works to support people on their most venerable of times. They also offer preventive services for children, adults and families across the Pioneer Valley and eastern parts of Massachusetts. Learn more about the Gándara Center, and the opportunities to help support their work.
Allen Kronick is a Senior Business Advisor with the Massachusetts Small Business Development Center (MSBDC). The MSBDC provides expert advice to businesses in the areas of business plan development, financing, cash flow analysis, personnel issues, and marketing. Allen shares how he and his colleagues are helping to shape the region’s economy. We also discuss how business owners and entrepreneurially-minded people can connect with the MSBDC’s services.
John Grossman is the co-owner of Holyoke Hummus Company. Founded in 2014, Holyoke Hummus Company is a cafe and food truck and catering company serving falafel, hummus and other middle eastern treats (you’re getting hungry reading this, aren’t you?). John shares his journey, and how things are going with the café in Holyoke.
Steve Rosenkrantz of Entrepreneur’s Source joined me to discuss his work helping people transition to entrepreneurship. Rather than launching a startup, however, his clients are investing in a franchise of an established business. We talk about franchising, what it means, and how to find a great opportunity. We also touch on how you can turn your existing business into a franchise opportunity for others. If you have an entrepreneurial mind you won’t want to miss this episode.
Dr. Lisa Alber has nearly 25 years’ experience as an audiologist and is the Owner of Alber Hearing Services. As their website says, “Hearing is a vital link to your world … a source of pleasure, information, and communication.” Her practice provides a comprehensive array of services related to evaluation, rehabilitation and prevention of hearing impairment. We discuss Lisa’s entrepreneurial journey, and how to take care of your hearing.
Michael Zaskey is the President of Zasco Productions, a company he co-founded with his father at the age of 15. Zasco Productions provides audio-visual, multi-media, and lighting services for corporate, educational, non-profit, theatrical, entertainment, and broadcast events. Putting on an event is more than your message, it’s the experience you provide that drives your message home. We’ll discuss what Michael’s learned along the way, and how he keeps his team’s skills up to date so they can provide memorable experiences for their customers.
Jessica Pertuz is an Account Executive at WWLP-22 News & The CW Springfield, and former co-founder of a full-service multi-media production company. She discusses what businesses should consider when developing their 2018 marketing goals and budgets. Jessica and I also chat about connecting with customers through TV, digital, radio, print, and social media. If marketing has you confused, this conversation will help put things into perspective as you move into the New Year.
Janice Sorensen is an artist and designer who transforms homes or workspaces into spaces that are easy, bright, sensible, and artfully ordered with a focus on detail, feng shui, and functionality. She has curated interior space for non-profit organizations, for-profit companies, art centers, as well as many private homes. Janice discusses her business, HomeGirl reDesign, as well as the benefits of maximizing your space. As a treat, she brought along one of her clients to share their experiences with reclaiming their space.