Dan Koval is the President of WorkSafe Technology, and has over 20 years’ experience in developing new and innovative consumer products. So, it’s no surprise that when he encountered a challenge with his new startup he took a deep breath and made some difficult choices. His approach to product development is what helped him make a major pivot in his business. Dan incorporates feedback from customers and other stakeholders in his product design. It’s this methodology that saved him tons of cash by avoiding a launch that may have faltered. Did he take his ball and go home? No! His customer feedback sessions yielded another opportunity and now he’s pioneering a new product to revolutionize the way we… well, I’m not going to give it away. Listen to Dan’s interview for some great entrepreneurial lessons.