When is the best time for you to worry about your brand? After you get in hot water? Five years after you’ve been in business? Well, the world of branding has changed dramatically since the advent of social media. Today, the public controls your brand just as much as you do, so you need a branding strategy from day one of your business. Recently, we had Andrea Obston from Andrea Obston Marketing Communications on The Engine to talk all about the new era of public relations. Andrea has seen, and done, it all in the realms of reputation management, public relations, and crisis management. She tells us what’s important in a brand, and how to build a solid reputation.