Diane Pearlman of the Berkshire Film and Media Collaborative and Patrick Berry of The Westfield News joined me to discuss the 2nd Western Mass Film and Media Exchange, coming up on Friday October 23, 2015. The conference offers guidance for filmmakers to learn managerial and marketing skills, and for businesses to learn to incorporate video in their branding and social media campaigns. Businesses will be able to connect with local talent for their projects instead of going to out-of-state filmmakers in New York City or Los Angeles. The daylong conference will include workshops, seminars, demonstrations, and networking opportunities. For more information, please visit their website.