One of the least favorite parts of my "job" is sales. I knew when I founded my consultancy I didn't want to haggle till the cows came home. My skills are best suited for solving problems, not chasing disinterested prospects. So, I did the opposite of everything I learned about sales, and Brian Cooper joined me on The Engine to tell me if I'm stupid or not. Brian has 35 years experience helping people grow their businesses from within the framework of a large, world-class Fortune 100 organization. Now, he’s one of WesternMA’s top-notch Sales Consultants. In part one of our interview, Brian shares the surprisingly simple strategies to generate higher sales.