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Jessica Pertuz is an Account Executive at WWLP-22 News & The CW Springfield, and former co-founder of a full-service multi-media production company.  She discusses what businesses should consider when developing their 2018 marketing goals and budgets.  Jessica and I also chat about connecting with customers through TV, digital, radio, print, and social media.  If marketing has you confused, this conversation will help put things into perspective as you move into the New Year.

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