Amy Scott is the founder of Wild Apple Design Group. After busting her tail in sales and marketing in the garment industry, Amy’s efforts won attention and feature coverage in trade publications which led her to strike out on her own. In 2000, she applied her combination of high-octane workflow and graphic design artistry into what became the foundation for Wild Apple Design Group. Today Wild Apple is still best known for its scrappy combination of hard work and the highest standard of design aesthetic in the region. Amy shares what helped her grow her business, and what’s instore for her and the team at Wild Apple.
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Jessica Pertuz is an Account Executive at WWLP-22 News & The CW Springfield, and former co-founder of a full-service multi-media production company. She discusses what businesses should consider when developing their 2018 marketing goals and budgets. Jessica and I also chat about connecting with customers through TV, digital, radio, print, and social media. If marketing has you confused, this conversation will help put things into perspective as you move into the New Year.